3 Things I Don't Understand

In the midst of writing marketing copy, blogging for startups and taking a writing class, to say that I've been burrowing into writing like an underground mole looking for a home wouldn't be an exaggeration. Many times I seek the refuge of personal writing when I need to make sense of something. When I'm in this space I'm generally pondering things that somehow have slipped through the synapses of my brain without sticking.

Things I don't understand:

A. Why they sell Halloween candy in August. 

B.  Why I love to memoirs about chefs even though I'm such a reluctant cook that my specialty is toast.

C.  Why I have such a love of startups.

After a long day of client work, mountain driving and car problems I went to bed last night thoroughly exhausted. You know, the kind where you just know that you're going to sleep deep, fast and hard. Those are the nights that usually give the body and the mind just the kind of rest it needs for deep regeneration.  Suddenly in the middle of the night, apparently 3am according to my Sleep Cycle app, I sat straight up in bed with a flash of insight. At some point it seems I took the red pill and The Matrix suddenly appeared before me and the once elusive answer appeared.

I love to see things transform.

• Raw ingredients into delectable treats.
  

• Clueless non-cooks morphing into full-fledged chefs.
• An idea into a business that has solid impact or disrupts a market.

It's a transformation story. Taking a raw collection of materials and molding it into something useful for others is completely satisfying. I love creating a marketing department from the mere notion that it's critical way to support the business. There's something about writing a post for a business that helps them solidify their intellectual dominance that completes me.

This. This is why I love what I do so much.

It was one of those moments you dream of (lucidly and in your awakened state) where the answer you've been seeking finally bursts free from the burrows of your mind and into your consciousness. Having connected all the dots like one of those drawings in a child's workbook I am reminded that I'm on the right track. Sometimes you just gotta take a break to receive the answers you seek. Now my mind can move on to other pressing matters like why retailers think I should stock up on Halloween candy in the summer.

I hope you know what drives you at your core. And? That your work is completely wrapped up in it.